My Role
UX/UI Designer
Team Size
15
Challenge
We were asked to come up with a plain simple easy to use networking site for Health Care Professionals (Doctors/Nurses). We were asked to make use of existing knowledge of user on Networking sites and leverage this into the new application
The Story
Overview of the project was to create a professional networking site for Healthcare Professionals like doctors, clinicians and related people where they can showcase there certifications, qualifications, seek professional opinions, share success or failure stories so that those can be accessed and used in the most remote location where there is internet.
Problem was the target audience mainly based in third world countries and Africa where internet is still pretty slow. Mind boggling graphics, animations and other fancy UI was out of question. Goal was to empower Healthcare Professionals in the remotest village with the slowest internet. Challenge was to create an ultra light site where unnecessary content were put aside and focus was only on information seeked by user.
Solution was to provide staggered and prioritize download of content. In order to do so, we had to come up with an UI which would still look okay and should be usable while other contents are in the pipeline. Column based UI with card based content was conceived. Though not really a first in industry, but the performance and the usability achieved was as per the expectations. Remote users were satisfied with the approach as they were served with timely, necessary and personalized content according to their need. The product was awarded by various organizations in Africa for the much awaited necessity and usability.